Research by an online voucher code website found that 31% of people feel that saving money is one of the main driving factors when it comes to stopping smoking. Although the majority of people want to quit to improve their health, the cost of smoking is an issue for many.

Last month, an online voucher code website asked users what they thought the driving factors are for people to give up smoking. They found that although most people consider giving up to improve their health, 31% state saving money was also driving factor, with the UK having some of the highest taxes on tobacco.

To coincide with Stoptober, surveyed over 1,000 adults, male and female, over the age of 18. They asked: “What is the driving factor now for giving up smoking?”

  • Over half of the respondents (52%) feel that improving health is a driving factor for giving up smoking
  • Thirty-two percent of respondents think that the high price of cigarettes which is pushed even higher up in the UK because of taxes is one of the main issues for people choosing to stop smoking
  • Whilst 19% of those asked thought that a factor would be the negative effects smoking has on your family
  • The smoking ban in the UK also has an effect with 12% of respondents stating that social implications of smoking is a reason in quitting
  • How smoking effects your looks over time also resonated with respondents, 9% thought this could influence people to give up the habit

Seeing how much an average smoker spends on tobacco products in their lifetime might influence people who are considering quitting this Stoptober:


  • The average smoker will smoke 13 cigarettes a day which equates to 4,745 each year
  • Mayfair King Size cigarettes (one of the popular brands in the UK) cost £7.25 for a 19 pack, totalling an average spend of £1,810.40 a year
  • The average UK wage is £26,500 (Net Pay after tax £20,974.72). A 13 cigarette a day habit equates to 8.63% of total income

Money saved from quitting smoking could buy:

money saved

  • 202 trips to the cinema (average Vue peak time price £8.95)
  • 2 Season tickets at Old Trafford (West stand upper £703 each)
  • 5x Xbox Ones (£349 each)
  • Prada Shoulder bag (£1,650)
  • 3 pairs of Jimmy Choo shoes (Mendez suede ankle boots £550 each)

Mark Pearson, founder of My Voucher Codes commented on the findings:

“We all know that smoking is bad for you, so it’s not surprising that improving health is one of the main reasons people want to quit. However the high prices of cigarettes and tobacco in the UK due to the taxes shows that the prohibitive cost also makes people want to quit for good.”

moon and earth

He added:

“When you break down and can see the figures, it might come as a shock to smokers how much they actually spend on smoking and if they quit how much they would save in a year. Being able to buy a designer handbag, football season tickets or even a holiday might persuade people to give up for good and not just for Stoptober.
Stoptober is a joint initiative created by Public Health England and the Department of Health to help people quit smoking for good. The Stoptober challenge asks participants to stop smoking for 28 days and offers free advice, apps and packs to help people to stop smoking. Those who complete the 28-day challenge are five times more likely to quit, so what are the main reasons for wanting to quit in the first place?